Coming Soon Landing Page Templates
Beautiful coming soon and launch countdown page templates. Build anticipation and capture emails before your product launches.
Every coming soon template below is AI-generated and fully customizable. Change text, images, colors, and layout with the visual editor — or describe what you want and let AI rebuild any section. No coding or design skills needed. Pick a template, make it yours, and publish in minutes.
What Makes a Great Coming Soon Page
Countdown timer that creates urgency. A ticking clock is the most powerful element on a pre-launch page. It gives visitors a reason to leave their email now rather than bookmarking for later.
Email capture above the fold. Your signup form should be visible without scrolling. Coming soon visitors are warm leads — make it effortless for them to subscribe.
Tease just enough to spark curiosity. Share your value proposition without revealing everything. A short headline, one supporting sentence, and a visual hint work better than a full feature list.
Social sharing incentives. Let early subscribers share your page with referral rewards or waitlist position. Viral loops can multiply your launch audience exponentially.
Learn more about pre-launch strategies from Product Hunt's launch guide.
Minimal Coming Soon
A clean, minimal coming soon page with email capture and countdown timer. Perfect for pre-launch products.
Dark Aurora Coming Soon
Stunning dark-themed coming soon page with aurora glow effects and email waitlist.
Animated Coming Soon
Eye-catching animated coming soon page with particle effects and smooth transitions.
Startup Coming Soon
Professional coming soon page designed for startups with feature previews and investor CTA.
Neon Glow Coming Soon
Vibrant neon-themed coming soon page with glowing elements and bold typography.
Countdown Focus Coming Soon
Minimalist coming soon page centered around a large, prominent countdown timer.
How to Use Coming Soon Templates
Choose Your Style
Browse our coming soon templates and pick the design that matches your brand — minimal, dark, animated, or bold. Each is fully customizable.
Add Your Content
Set your launch date for the countdown timer, write your headline, and connect your email capture form. AI can help write compelling copy.
Publish to Your Domain
Connect your custom domain and publish. Your coming soon page is live and capturing emails while you finish building your product.
What top-decile coming soon pages do
Above-fold form + countdown timer
Across Unbounce's 2024 dataset of 44,000 landing pages, pre-launch pages with both elements present cleared 9.6% median email capture. Pages missing either dropped to 4.6%. The countdown is the single largest factor — adding it lifts conversion 30-45% across pre-launch verticals.
Single-field email capture
Email-only forms convert 13.4% median; adding a name field drops to 9.1%; 5+ fields drop to 4.2% (Sumo 2024 lead capture benchmark). For pre-launch specifically — where the prospect is high-intent but cold — every additional field costs you 12-18% conversion.
Real social proof counter (above 1,000)
A visible 'X people on the waitlist' counter lifts signup conversion 18-35% — but only when X is above 1,000. Below 100, hide it. Below 1,000, hide it unless your audience is genuinely small (e.g., a local business). Faked counts get exposed via View Source.
Coming Soon conversion benchmarks (sourced)
4.6%
Median pre-launch capture rate
Source: Unbounce 2024 Conversion Benchmark Report
11.3%
Top-decile capture rate
Source: Unbounce 2024 — single-CTA + countdown + social proof
500-2,000
Sweet-spot waitlist size before launch
Source: First Round Capital 2024 founder survey
2-4x
Day-one user multiplier with pre-launch list
Source: Indie Hackers 2024 launch retrospectives
Common coming soon page mistakes
Setting a launch date you can't hit
Fix: Visitors return to find the timer expired or unchanged. Set the date when you have engineering certainty, not when you're guessing.
No followup nurture sequence
Fix: 63% of pre-launch signups never open the launch announcement (Beehiiv 2024 data). Set up a welcome → progress update → launch announce sequence before publishing the page.
Vague 'something amazing is coming' headlines
Fix: Anyone reading this on Product Hunt has seen 100 of these this week. Lead with what specifically you make, who it's for, and when it ships.